社交媒体运营的核心，已经正在超越把产品讲明白。在线交流缺少肢体动作等非语言线索，纯文字容易显得冷淡。因此，表情包逐渐成为传递情绪的重要工具。它们让一句普通回复拥有情绪，也让品牌沟通从单纯的功能说明，走向更细腻的情感表达。 从沟通风格看

The rise of online dialogue begins well before social platforms. In the 1950s, computers were massive, scarce, and far from ordinary users. Work was usually handled through queued jobs. People prepared stacks of instructions, submitted programs and data, and waited for a printer to return results